| The main types of people are: |
| 1. | Non-native Newbies - Foreign-born individuals who just moved to U.S.
A significant proportion of people who have moved to the U.S. from Puerto Rico, the U.S. Island Areas, or a foreign country. Wide age range. Some have a high school or college education, and they work in a variety of occupations. |
| 2. | Power Singles - High-income urban singles.
Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center. |
| 3. | Makin' It Singles - Upper-scale urban singles.
Pre-middle-age to middle-age singles with upper-scale incomes. May or may not own their own home. Most have college educations and are employed in mid-management professions. |
| 4. | Aspiring Urbanites - Urban singles with moderate income.
Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions. |
| 5. | Bright Lights, Big City - Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector. |
